What is a good web design???

When looking at a website at first glance there can be some things you like and dislike. There is one website that I truly do not like and 2 that I do. The website I hate is the H&M clothing store website. The 2 websites that I like is Craigslists and The Buffalo State website that we have to go to to register for classes which is Banner. I wanted to choose websites that I actually go on frequently. There are actual rules to a good website such as precedence, typography, spacing, navigation, design to build, usability, alignment, clarity and consistency.
To talk about a few rules, craigslists follows some such is consistency. When looking at the website everything is aligned right under each other. It gives you option such as state, city and even what you’re looking for. The Buffalo State website that we have to register on is called Banner. Now Banner sustains consistency also. When you click around on that website you would think that you are on the same page because of the same alignment and text. When it comes to H&M, there is some consistency but it seems like the font is doing too much. It maintains the same color but that’s not enough to make the website good.
Another rule that is followed is precedence, something guiding to the eye. That also means the position of where something is on the page. The use of color which should be simple and also the size using things to create a contrast. On banner you have a few selections so therefore there is no getting lost on the page. The color of the font is blue on a white page. There is also an explanation of what you’ll be clicking without clicking the actual thing. When it comes to craigslist its easy on the eye. The contrast is the font of black and blue so you know where you’re clicking. Now H&M is way to busy on at first glance. The font is in white but you can’t really see where to find something such as customer service, which is at the top. There is no contrast to me.
A good website should be easy to read and follow. And to be honest there is a lot of websites that we just go on because we want to, not because we really know the rules of a good web design and wont go on it because of that. I just know that the H&M website is way to busy and I hate how you cannot buy anything off of the website. I don’t know where to look first or what to click on because its doing way too much. To be honest I just can not hold my attention to it either. I know when I go on craigslist, I know where to click and what to click. It also has nuggets to help me go back to where I came from and I like that. The banner website is also easy to use. I have to use that website so I know the ins and outs of it.